My services
Ongoing support. One-off projects also available. Senior thinking on every brief, no matter the size.
Digital and social media
Get your business in front of the right people, with a clear plan and consistent, engaging content.
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Social media strategy and audits
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Content creation, scheduling and management
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Paid social advertising
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Google Business Profile optimisation and updates
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Digital campaign support
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Analytics and performance reporting
Campaigns and communications support
Extra expertise and hands-on support for projects, important announcements and the everyday communications that keep a business moving.
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Campaign communications and delivery
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Stakeholder communications
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Project launches and announcements
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Media materials and communications advice
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Ad hoc writing and communications projects
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Ongoing outsourced communications support
Ongoing communications support
Think of me as an extension of your team. I can help you plan priorities, manage your communications and keep things moving, without the need for a full-time hire. Support can be tailored to your business, from regular content and channel management to strategic advice and broader communications projects.
Professional communications support, without the need for a full-time comms team.
Hi, I'm Krystal.
I'm a strategic communications professional who helps businesses work out what to say, how to say it and how to reach the people who matter.
My experience spans government, international education and emergency services, where clear, considered communication makes a real difference. I've worked across strategic communications, social media, paid advertising, websites, newsletters and stakeholder communications, from everyday content to major public-facing projects.
Now, I bring that same strategic thinking to your business. Professional communications support, without the cost or complexity of a full-time hire.
I take the time to understand your business, your audience and what you're trying to achieve, then help turn that into communications that feel authentic, make sense and serve a purpose.
Whether you need a strategic sounding board, help delivering a campaign or someone to keep your communications on track, I'm here to help.
Want to know more about me? LinkedIn.
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Wildflower Kids Therapy
Social media strategy + content management
+362% reach | +135% views
Before we started working together, Wildflower's social media was sporadic, posting happened in bursts, with long gaps in between. I ran a full social media audit and built a content strategy from the ground up, then set up a simple, repeatable process so consistent posting became easy to maintain rather than a constant scramble.
Since then, I've delivered 10 posts a month, with a mix of educational content and playful reels that have connected well with their audience.
Over the past year: their audience has grown by 28%, reach is up 362%, and content interactions are up 257%.
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